Web designers across the globe are using White Label SEO to increase agency revenue by 100%. In this post I will be showing you what White Label SEO is, how to do this and what to look out for.

What is White Label SEO?

White label SEO is the simple process of outsourcing SEO services to a qualified professional, adding your markup onto their service and delivering to your client. That’s right, you don’t need any knowledge of SEO to do this. It would be optimal if you did some basic research on the matter first.


How is this done?

Firstly, you need to find a trustworthy supplier of SEO services. The best way to do this, is to contact 5 local SEO companies, tell them you are interested in finding out more about their business for the purpose of potential offering White Label services to your customers.

If the company are not interested in White Labeling their service, no worries, move onto the next one.

How to find them?

Google search. Google is your best friend here. If a company is offering SEO and claim to be the best – it is fair to assume they would be top of the ranking for your search term.

Use the following: “SEO Service <Location>” or “White Label SEO <Location>”.


What to look for?

You will want to find a company that has priced their work as close to your design prices as possible. E.g; if you are charging £500 for web design, you are not going to want to charge £2000 a month for SEO. You want to find somebody who is similarly priced.

It is also imperative that you select a company who only provide ‘White Hat’ SEO. This is the most ethical form of SEO and has the least risk involved. Many SEO’s provide ‘Black Hat’ SEO, which involves some very shady tactics. These tactics could negatively effect your client’s site and reflect badly on you.


Your client is going to want to see what results “you” have achieved each month. In the SEO industry this is usually show via an end of month report.

An SEO report should show the following as a minimum:

  • Ranking improvements for the month
  • Increase in traffic
  • On-page Optimisations made
  • Backlinks acquired

How much margin should I add?

The truth here is; how much do you think you can get away with? £100, £200, £500, £2000…

This will be trial and error. Remember, SEO is not a one-time fee. If done correctly you will be charging this customer every month for the foreseeable future.


How to sell SEO to your Web Design clients?

Don’t sell it. That’s right, no hard sale required.

All you need to do is contact your Web Design clients 1 month after completing their website to see how they are doing.

More than likely, they have received a big reality check over the last month. Most of them believe that is they build a site the traffic will come. As we know, this has never been the case.

Let them know that you are now offering an affordable SEO service. If they are interested, speak to your White Label SEO and ask them to draft a proposal for this client.


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